The heart of any business success lies in its marketing techniques. The best perspective of our business depends on successful marketing. Marketing Management simplifies the activities and functions which are involved in the distribution of goods and services.

It involves various functions/allied-functions like buying, selling, transport, warehousing, finance, risk management etc. Marketing is a great subject to study as if you are interested in consumer behaviour.

Finance implies sources of money for a business. Firms need finance to: start-up a business, e.g. finance funds, new equipment and advertising. Sufficient amount needs to cover expenditure, salary and supplier payments.

Finance manager has to play a pivotal role ensuring optimum effective functioning of the business and ascertain growth by right decision.

Human Resource Management plays a strategic role in providing people and the workplace culture and environment. HRM deals with issues related to compensation, performance management, organization development, safety, wellness, benefits, employee motivation, competence, awareness, training and others.

The purpose of HRM is to maximize the productivity of an organization by optimizing the effectiveness of its employees.

Operations management explores the administration of business practices to create the highest level of efficiency to possible extent within an organization. Operations management is concerned with converting materials and labour into goods and services as efficiently as possible to maximize the profit of an organization. An MMS/MBA in operations management or a specialization in a related field such as logistics or supply chain management, should help students to enter the industry by developing the requisite skill set or to help those already in the industry to widen their knowledge and push on into a business leadership role.

Systems management, also known as Information Technology (IT), is a comprehensive term that includes all types of technology used to exchange, store, use or create information.

The importance of systems in business – across different departments including human resource, finance, marketing, manufacturing and security - is for businesses to have the ability to view changes in the global markets faster.